Strategic Equity Partnerships in Professional Football
Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
di Tobias Duffner



    Editore: Springer Fachmedien Wiesbaden
    EAN: 9783658313005
    ISBN: 3658313005
    Pagine: 380
    Formato: Paperback


The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).

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